[AOEforme]

Personally inviting girls goes miles.

Also, get the book I <3 recruitment and use it... religiously! They have such good tips and it is targeted for informal recruitment.

The style they market becomes ingrained in all the sisters. You learn to call PNMs personally, never mass e-mail, target certain parts of the sorority towards certain girls (i.e. if you have a pre-med student, talking about academic programs goes miles!), and more. It just happens and everyone starts doing it.

It's hard work but it pays off... I can't talk too soon, but we are already seeing results from this approach in my chapter and I am excited!

Good luck.