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Both of those threads were really helpful. I actually read through them before posting this, and it helped me refine my recruitment strategy. What was said in the second thread really holds true, in my opinion. We can hold all the huge, expensive, flashy events that we want, but if we don't know any of the people there beforehand, it won't make much of a difference.
The Facebook page is a good idea. What should such a page entail? Should it explain that we are in the middle of rebranding ourselves and looking for leaders? I feel like the opportunity to take a leadership role in something almost immediately would entice a lot of people (that's what partly convinced me to join my Chapter). I don't want to come across as too weak, but I do want to make clear all of the opportunities that new members will have to develop their own leadership skills.
The Recruitment "buddy system" is a good idea as well and something that I am planning on implementing. Working in a group is definitely easier when it comes to meeting new people -- and honesty, we should be working together. We are a brotherhood, after all.
With regards to working with a Sorority, does anyone have any opinion or ideas on the best way to organize something like that? There are a few Sorority houses nearby that I was thinking of visiting with some of my brothers in the upcoming week to see if they would be willing to co-host an event with us.
Also, I think one of the things that contributes to our lack of presence on campus is the lack of an official Chapter House. The house that we have now is situated on the far end of campus, and we aren't allowed to display our letters on it because it doesn't meet fire code regulations completely (there's a fire alarm, but no sprinkler system -- it's a house we rent, so we can't do anything about that). Our Fraternity has promised to assist us in finding a new house if we meet our Fall Recruitment goals and show significant progress by the time we have to resign our lease for our current house.
In the interim, I've launched an effort to clean our house up and make it presentable. Over the summer, I had a cleaning service come in and clean the house from top to bottom. I also am currently working with the landlord to have new carpeting, cabinets, and kitchen appliances installed. Hopefully that stuff can be finished by the middle of September. I am hoping that when brothers come back to the house and see the progress that has been made, it will inspire them to get motivated and take part in the building effort.
It may seem like a little thing, but a house is one of the biggest physical representations of a Chapter on campus. If we can take pride in the place that we live, it might facilitate feelings of pride in our Chapter.
Also, getting back to fall recruitment, we need to be targeting upperclassmen primarily, because they are the only ones eligible for fall rush. Does anyone have any strategies that may be particularly useful in recruiting members who may have gone through rush before without pledging and/or may have a negative perception of GLOs, causing them to shy away?
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