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First off, I would like to say that I think you have a good head on your shoulders. I can offer a little advice, but ultimately, it depends on your chapter. For those that are really into the fraternity but shy, you can try emphasizing how important rush is and that everybody needs to work hard to ensure the survival of the fraternity. You can also push the rush events as simple brotherhood events. Some of the best times I have ever had was during rush as a brother, because I am spending time with my brothers and sharing that experience with others. And as for getting lazy people to do stuff, the solution is simple. Just bug the crap out of them until they agree to do something. They will go along iwth you just to shut you up and get some peace for themselves.
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And he took a cup of coffee and gave thanks to God for it, saying, 'Each of you drink from it. This is my caffeine, which gives life.'
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