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I really don't care about the environmental aspect (I don't care too much about environmental issues), but I don't see the big deal in this. My bank has done something like this for a while, same story with my credit card (i.e. charging a rate if you pay your bill or do your banking in a certain way). I just think it's going to have to be something people take into account when they sign up for the service, or when they decide whether to continue a service.
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