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I joined during Formal Recruitment, but my chapter does COB every year. There are only three Panhel sororities on campus, and we're the only one who does COB (the other two groups are way above chapter total). There are a few smaller sororities (one multicultural, one latina interest and two asian interest) who do informal recruitment, but we don't really compete for the same demographic. Generally the women who want to pledge those groups are pretty firmly NOT interested in NPC.
We tend to take a pledge class of about 25 through Formal Recruitment in January, then immediately go into COB and add about 10-15 more within a week. In the fall, we can't COB freshmen but usually pledge 6-10 sophomores and juniors. Spring COB is usually girls who dropped out of Formal Recruitment for whatever reason, freshmen whose friends joined through FR, or upperclassmen who don't want to deal with FR and are joining because they have friends in thr group already. Fall COB is almost exclusively women who are there because they have friends in the group. We do some light advertising - usually just flyers in mailboxes - but rely almost entirely on our sisters to bring in their friends. Because of this, we usually know who our pledge class will be a few months in advance! In the past year, we've only had a handul of girls come to COB without knowing anyone. This is wildly different from Formal Recruitment, where most PNMs don't know anyone in Greek Life. Having your sisters recruit outside of actual recruitment, Formal or Informal, is so, so important.
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