[Zillini]

** Let me qualify by saying my Chapter does not write letters so my knowledge is strictly from conversations with others that do.**

I've heard mixed results about using letters with far more positives than negatives though. I've heard some Chapters and former PNMs say a personalized letter is an amazing yet simple way to truly touch a PNM's heart. Their Recruitment results proved this must have been true.

However be careful, especially when dealing with a campus that has a very large pool of PNMs. There may be PNMs who make it to Pref that never quite created a meaningful bond with any one active. (It can and does happen when dealing with recruitments of well over 1,000 PNMs.) So some ended up with a form letter feel, almost like "insert PNM name here". That defeats the whole purpose.

Also keep in mind, some people (actives) simply aren't comfortable writing these sorts letters even to PNMs they did connect with. Maybe writing about feelings is just not their thing?

It doesn't matter the cause as the end result is the same. Seemingly insincere letters can turn a PNM off of a Chapter. This is especially true once they leave and start sharing and comparing. (Yes, we all know PNMs are not supposed to talk after leaving Pref and before signing Bid Cards, but let's be honest many still do.)