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You can 100% teach communication skills, and you can 100% learn the decorum and special considerations that are involved in situational conversation.
It is VERY difficult to teach someone to apply these two things a.) to each other and b.) to a specific time/place/conversation, rather than a general or theoretical one.
Practice is important, but difficult, especially for those who suck to start. It's an issue of self-confidence as well. The main thing is understanding your goal for the situation, obtaining a comfort level, and keeping decorum based upon your understanding of the situation. The main problem is that you can't teach charisma - you can give tips to improve dynamism in speaking or interpersonal relationships, but it's difficult to teach "feel" for people, situations or events. It's similar to alcohol, really - a couple of drinks can be great for some people in social situations, but it's hard to know the amount that is appropriate, and it can lead to other, more difficult issues beyond what's gained in comfort or openness.
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