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This may seem like an obvious suggestion, but here goes anyway:
My subdivision does a similar type sale 2x year. Anyone who wants to have a sale just does so in their own yard/garage, and balloons are hung from the mailboxes to signal which houses are participating.
Anyway, my alumnae chapter does our garage sale at my house each spring to correspond with this neighborhood event. While the neighborhood association posts signs in the general area and takes an ad out in the newspaper, I always advertise my own sale on Craigslist. Free pub!
Included in the ad is that the money will be donated to charity. This draws people in, and also seems to reduce the haggling a bit. In fact this year we received a $40 gift! Turns out that a church had done one of those "every member is given $10 to do good with" things. So... a family of four gave us their money for our charity!
It never fails: over half the people who come to my sale have said that they came due to the ad on Craigslist. I mention *every time* to the HOA to place an ad there too, and yet they still never have.
All that to say... seems that a lot of garage sale shoppers plan their weekend from the Craiglist listings, and the donating to charity part keeps them in a good mood. I would definitely suggest advertising in that manner.
One other tidbit that I have learned: many people do a drive-by to determine if they are going to stop. We have a side entry garage, so we always try to put some of the nicer items in the driveway to get people to stop.
Best of luck to you!
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