a southern thang....
I am not originally from the south (WISCONSIN) but I have been living here for about nine years and it is very customary to use ma'am and sir and even yes'um depending on how far into the country you venture (redneck land). I was not raised saying it but my mother and aunts and uncles were (my grandparents are from the south). I have picked themup though and I must say that I do use them quite often now and my daughter (born in LOUISIANA) will probably use them too.
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