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Originally Posted by KSigkid
This is great advice - they're trying to sell you a product, and there's some wiggle room usually built into the prices that they're offering to you. At my gym in Boston, I was able to work them down from a $65 monthly charge to around $55.
Besides the amenities DrPhil referred to, some gyms charge extra for the access to sister gyms in the area (Gold's Gym and the New York/Boston/Philly Sports Clubs do this). Sometimes you can decline that perk in exchange for a lower monthly rate.
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People need to carefully read what comes with the packages and prices. Ask questions.
A lot of people are just bad consumers so they eagerly sign anything.
Also, AOII, find out whether any organizations that you belong to or work for offer free or discounted gym memberships. You may have already looked into this.