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Originally Posted by PeppyGPhiB
And the four. words. with. periods. thing is getting old for me.
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Originally Posted by 33girl
This sums up taglines and mission statements in general, as far as I'm concerned. If you have an open motto fine - if you don't that's fine too. You apparently have gotten along fine without one so don't feel peer pressured to put your essence in a cute phrase. But there have been so many groups biting off our and AST's open mottos that it makes me want to scream.
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I figured this is what AlphaFrog was getting at she said
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Originally Posted by AlphaFrog
I can't help but wonder if they got rid of the Imagine. Believe. Achieve. because it was too similar to mottos/taglines that other groups were already using.
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After a while, the three or four verb or adjective taglines can start to sound like they were cut from the same mold, so to speak.
That's why I was
really glad when our tagline didn't follow that mold. And like, SWTXBelle says about "Love, Labor, Learning, Loyalty," "Among Men Harmony" is very rooted in our foundational writings.
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My only conclusion is that the same marketing/PR firm is making the rounds of all the sororities, the same way all the soap operas rotate producers and head writers.
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Precisely why I noted that we were told that the agency that did our branding/visual identity had done work for over 25 GLOs. (Their website references work they did for Beta; I wonder who else.)