[SWTXBelle]

My other problem with all the branding is I fear a few years down the road all the cool graphics and catchy taglines will look dated. I want to be a classic - like the original Coca-Cola logo. It has the weight of history behind it, and when you see it you immediately conjure up positive associations. The ad campaigns change - "The Real Thing", "Have a Coke and a Smile", etc., but the logo and colours stay the same.

On the other hand, campaigns that are limited can be effective. My father is the Grand Poobah-elect for TX Elks, and during his "reign" will use MAD - Make A Difference - as his tagline. He uses it in his speeches, pins, and other items. (He's clever that way - he used XIT (as in the ranch) for a campaign to raise funds for the Elks Foundation. XIT = Ten in Texas. He wanted every Elk in TX to pledge $10 to the Foundation, and those who did got a pin. It was amazing to see the response. A great many Elks really wanted those pins!