Quote:
Originally Posted by AOII Angel
I was not the biggest fan of AOIIs branding...
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Kind of an aside, but when our new visual identity was unveiled in 2006, it was mentioned in the presentation that the agency that created the visual identity/marketing strategy for us -- Richard Harrison Bailey/The Agency (or RHB) in South Bend and Indianapolis -- had done similar work for over 25 fraternities and sororities. I wonder how many of the taglines in this thread (and the visiual identities of which they are usually part) were desgined by RBH.
And I know SWTXBelle asked about sororities, but since I've posted anyway, ours is: Among Men Harmony (colored as in my signature). It has proven to be really popular.
Like Alpha Chi Omega, we use the lyre as a symbol. The visual identity also included a new take on our lyre (the strings can be black or gold):
