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Originally Posted by DGTess
Let me state up front I've never read the NPC rules, and it would not surprise me to learn this idea isn't allowed ....
Get a list of incoming freshman women, and have as many greek women as possible write PERSONAL letters and/or e-mails to the incoming women. Offer a pen-pal-type relationship, with the sorority women offering to answer questions, give the inside scoop, etc. They can talk up the benefits of rush. Doesn't even have to be the benefits of being greek, but of rush itself ... getting to know others on campus, learning about different philanthropies, etc. Interest them in the people, and their interest in rush will follow.
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Maybe not this (as VS said, FERPA issues) but some schools have a mentor program for freshmen...get as many Greek members to be mentors as possible. If there isn't one, get a bunch of members of different GLOs together, grab a few prominent non-Greeks on campus (so y'all can't be accused of backdoor rushing, even though of course you are) and try to get one started.