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Depending on how big you want this to be, you may want to try to use star power. What I mean is starting with local radio and news stations, telling them about your events so that they can get the word out. There may be a popular, up-and-coming talent that is based near you that you could try to book based on the publicity offerred. If you can do that, then all you need is one big news station to make a mention of the local star who is making a difference with Phi Sig. Do you get my drift? Start from the bottom and work your way up. Another thing to note is that the local disk jockeys at the radio stations may actually be able to act as a source of leads for finding such talent.
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