Quote:
Originally Posted by BabyPiNK_FL
I'm sorry. We all know ads for kids' products are not aimed at parents. Then these things would never get purchased. They are aimed at kids to nag the parents to buy it for them. It's on Nickelodeon. That's a kids' network. It has Spongebob in it. That's a kids' cartoon (most of the time). They are not making it for me or any other adult. I'm 24 and grossed the hell out by it. Neither myself nor any adult or parent I know are compelled to purchase kids meals by square shaking asses of women made to resemble a cartoon character. What's next? 50 Cent's "Candy Shop" or "Magic Stick" used to sell lollipops?
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Burger King's target audience is young adult males. They're not talking to you. You probably wouldn't buy your kid a Burger King kid's meal anyway. But your husband might. Women do not buy fast food in the numbers men do, but when they do, McDonald's is more popular with them. On the other hand, the vast majority of BK's customers are men. Some of those men have children. They don't want to give up their Whoppers just because they have kids. The pieces of this humorous ad, featuring women in booty pants shaking their asses, the concept and lyrics obviously targeting adults, and Sir Mix A Lot at the end saying, "Booty is booty!" all add up to BK targeting its young adult male target audience. BK is saying, "Hey, we know you don't want to give up your Whopper, so we'll give you an excuse to go to BK instead of wifey's McDonald's - we'll give you a break on the cost of little Joey's kid's meal, which we've sold out to Sponge Bob!" McDonald's is known for their happy meals and the cross promotions that give them purpose; Burger King just wants a piece of that market and they know that the parents - including dads - are ultimately the ones doing the driving through the drive through...and they figured they'd make fun of themselves while they were at it.
ETA: Here's another BK ad with a clear voice and audience:
http://www.youtube.com/watch?v=3XBkxI4rzYk. Notice the guy in the mini van. And here's another one I love from the Superbowl a few years ago:
http://www.youtube.com/watch?v=0h-A3...eature=related. A guy's fantasy?:
http://www.youtube.com/watch?v=-1tLz...eature=related