Even without getting into the vagaries of what.cd and friends, both eMusic and Amazon's mp3 service are just so much better than iTunes at this point, it's retarded.
Just off their respective front pages, the new Silversun Pickups is $6 cheaper at Amazon ($3.99 to $9.99), the new Metric is a dollar cheaper, Bon Iver's "For Emma" is $2 cheaper, etc. And eMusic's worst subscription plan is set at .45c per download (90 @ $19.95). iTunes is just behind the curve at this point.
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