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One year we rented a billboard on Highway 6 which is the major highway that leads into College station from Houston. A majority of the rushees are from the Houston area so it was great advertising. It was the talk of the town and was a great hit.
We had our letters and some cute cartoon girls on it saying something like (I can't remember exactly cause Iam OLD) "Welcome to Texas A&M from AXO"-something like that-we had an awesome rush that year!!! It stayed up for 3 months.
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