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One other thing...if there tends to be a large group of women from a nearby town that tend to rush and pledge sororities....consider hosting a Panhellenic Panel discussion for the women and their parents over the summer prior to Fall recruitment or during what break might come before your recruitment period.
The Kansas City Alumnae Panhel group does this in Kansas City each year, or at least they used to. There is a large population of women in KC that end up pledging at KU, MU, William Jewell, Emproia, KSU, NWMS, CMSU, etc, etc.....
In the past, they've invited Panhel officers from the various campuses to sit on the Panhel board...as well as sometimes the Greek Life Coordinators from those schools.
When I went to one, they held it in a shopping mall near a department store and also had a fashion show with it. But, you could do whatever with it...door prizes, discounts at the mall, etc...
Best of luck!!
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