[deepimpact2]

Originally Posted by KSig RC

I think you're probably at least partially right, but it seems like there was at least a little more strategy involved. This view ("bringin' in the womens" as it were) was popular speculation at the time, but as inept as McCain's camp was in the "small-picture" stuff, I'd be shocked if they made this poor of a "big-picture" maneuver - it seems much more likely that Palin was intended to motivate the base with someone who could play both "attack dog" and "snake charmer" while McCain reached across the aisle for moderates. Sort of a "good cop/bad cop" thing, with the added bonus that the bad cop would be what most "common" American males would consider attractive. Remember: attractiveness matters.

It seems like this plan was not so much ill-conceived as ill-executed, since Palin went absolutely balls-to-the-wall beyond what I think McCain envisioned (and the Newsweek piece seems to back this up). She got off the leash, as far as what the McCain camp expected.

The thing is, as insane as this plan sounds in retrospect, it appeared to work for a brief moment - McCain's post-convention bump was large and quite real, and seemed to portend good things. However, once the buzz died down and the questions grew louder, Palin simply couldn't keep the ball rolling, and McCain's guys saw the writing on the wall and bailed.

It probably wouldn't have mattered, given the state of the economy at the time, but it sure would have helped to bring in someone (ANYONE) with real economic experience (like, as you noted, Romney).

I agree.
As inane as it sounds, I also think McCain was going for the historical factor too...first female VP and all. That certainly seemed to get people revved up.