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I would suggest you contact your AA and see if you can set up a rush event with your alums and prospects. Make this a multi media event with music, powerpoint and get some of the Rush videos from National. Have lots of food and drinks and invite the sororities to help. they love doing that kind of stuff. Do this on campus where the Freshmen can attend easily and get a sorority to help you dorm storm. Plan an after event for those interested and go do go-karts, lazer tag, paint ball or something where you can meet prospects and interact. Let the alumni sell what the fraternity means to them and what it was like as a member during their time. Let them tell war stories and make a great event out of it. You have to organize, advertise, wear your letters, market the fraternity and get your name out there. I was the alumni rush advisor for a Kappa Sig chapter that went from 8 members in 2005 to 75+ today. This is how we started. You have to build the momentum and follow up with everyone you meet as prospects. This isn't easy but it is fun.
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