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Recently our recruitment chair read, I heart recruitment, and it really helped her. This last semester we had our largest pledge class initiate and so far this semester looks like it will be about the same size!
What seems to work best is making a personal connection. Don't rely on just putting up fliers and hosting events. You need to personally invite people and not on facebook, but over the phone.
I don't know how your campus works, but at the beginning of each semester they give us a list of women who are new on campus that have our required GPA and within our age range. It take a while, and you get a lot of no's but it's a great way to contact women that otherwise may never hear about going greek.
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