A lot of it probably depends on the school. Kentucky: I would image they probably get a fair number of Cincy kids because of proximity and it would be nothing out of the ordinary. So I'm going to assume that's not the school we're talking about.
A lot of it will also depend on the fraternity. Out of those SAE is the strongest across the whole SEC, being a top house or close to it pretty much everywhere. Sigma Nu is the top at Ole Miss, but not anywhere else that I can think of right now, and while Fiji/PhiGam has some pretty good chapters neither they nor KappaSig have entirely outstanding reputations throughout the south. That is to say, the better the house the more people you will be rushing against more people and since lots of them have friends in the house probably, you have to do a lot to get known.
But in the SEC a lot of fraternities are fairly regional in that with in-state guys there are towns where most of the guys from that town will go to a certain fraternity. A lot (most?) SEC schools have a summer start for freshman if they want. A lot of rushing happens then, houses will have parties, BBQs, trips to lake houses, etc. as well as you can talk to some of the guys at bars (not in a gay way though or you won't get a bid). That's the best way.
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"I put my mama on her, she threw her in the air. My mama said son, that's a mother buckin' mare."
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