Legacy
Your brother will probably go where he feels most comfortable. My chapter of my sorority has had quite a few legacies in the past few years since I joined, and each time, the initiated sister never tried to push her sister into joining our chapter. In one case, the PNM was a legacy to both Phi Sigma Sigma and Delta Phi Epsilon. She just had to go where she felt was best.
I would encourage your brother to examine all his options, and if he feels Theta Chi is right for him, he will go there. Plus, we all know how much chapters vary from school to school, so the chapter that you joined may not have the same feel that your chapter does.
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