I don't think anybody is being rude. I will try to offer a practical example:
One of my pledge sisters was feeling this way about our sorority our freshman year. She felt like she had no friends at all, and like nobody wanted to know her. The truth was that we just never saw her at anything. We all thought she was a very nice girl, but we didn't know anything about her and she never made effort to come to our events...a bunch of us freshman girls would send out a message about all meeting up for dinner, pre-gaming before a party, dinner before an invite, etc. and she would never come to anything.
Her parents pretty much forced her to live in the house, and although the first few weeks she'd decline our offers to go out (or even just watch TV in the TV room!), eventually she started realizing that coming to events (and that doesn't mean social, but that means little things like dinner at the house, a sister's birthday party, frozen yogurt runs, etc) she found she really clicked with all of us. She is now one of the most involved members of our sorority, and she regrets openly that she wasn't more involved earlier.
Chances are everybody thinks you are very nice, but they are probably indifferent because you don't make an effort to come to things. Although girls in general can be catty, in sororities people always want to like their sisters...just show up to some things and make an effort. Especially if you are a freshman they will be very open to getting to know you better.
If you don't attend anything, things will only get worse.
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