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Some suggestions that have been previously posted mention, that a key way to promote your organization is to constantly wear letters around campus. Allow fellow students to see your group doing positive things around school and the community and invite them to join you. It's a good way to give back, show you care, and to get people seeing a positive side to greek life.
Some have also suggested to take advantage of campus resources such as the campus paper, cafeteria or union tables, and flyers posted in dormitories and hallways.
Another idea you could try is to work with alumni who may be able to guide you in the right direction. They would know the campus very well and could be able to determine the best ways for your group to expand the way you want it to.
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