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It is kind of funny that you guys mentioned the thing about "grooming" When I was still in school, we were sent a CCD who was a Penn state alumna (one of the stronger chapters in the nation, I beleive) She had some of the very same suggestions (look good, don't wear letters while looking sloppy, why look sloppy in the first place, go the school events, etc.) Even though this woman came across as a psycho at times, she had some great suggestions, and I usually agreed with her ideas, she had problems getting along with most girls in the chapter, so they made it a point to do the opposite of what she said. Well, needless to say, she went away.... but me and a few other people kept on reitterating some of her key points, so eventually people in the chapter got better at those things.
As far as some of your suggestions (Always wearing letters and cheering as loudly as possible at events) I don't think that would go over so well. Actually, that is what some of my sisters were DOING, and it scared a lot of potential members away. Our school has a more "sophistacated" (not sure if that's the way to put it) persona, if you go around showing a lot of "pep" and cheering at games, etc... people don't like it. Our school is a big engineering school, doesn't have a football team, so the typical "collegiate" atmosphere is lacking at times. Most students there are going to feel more comfortable at a wine and cheese social than at a sing-along.
When I was in the chapter, there were a handful of girls though, who's grooming and sense of fashion was just SCARY and I have to admit, I almost didn't pledge because of them- but then there was that handful of girls that were just so... COOL. That made me think, well, if they are in the sorority, it cant be all that bad. But unfortunatetly, most potential members are not going to try to see things that way.
One good thing I found out they are doing... as a cebtenial gift to the school, they are going to decorate a conference room in the new student center, which will be named the Delta Zeta conference room. Maybe that will get some of the members of student groups to see the chapter as a group that really contibutes to the school and to student life.
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