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I am a nerd, I know, but here is my last analogy:
Say you are hiring a nanny for your daughter Petunia. On paper, Nancy Nanny has worked with Madonna's children, solved world hunger and invented the baby monitor. She's clearly going to be the first one you interview and if the personality is right you are going to pick her. The whole time she talks about researched facts about Petunia ("I love that she is the most liked girl in her preschool!" or "I heard she got five gold star stickers in her kindergarten class!") and gives you NOTHING about how her personality is as a person. Those accomplishments no longer matter, because the second woman you interview has such an outstanding personality that she will be the perfect match for taking care of Petunia. Nancy's qualifications were wasted because she gave you no indications she was a match. That's how I guess you could explain NPC rush sometimes.
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