I had this problem Friday when I was out exchanging gifts and doing a little shopping (it was payday).
No, it wasn't at Ulta, but a certain corporation had two signs in their window, four on a display, and one at the regsiter about a sale, which they neglected to take down. When brought to their corporate HQs attention, they apologized and said they'd send me coupons for a product. How about you not break the law, why would I want coupons for your store when I don't want to go back there? Amusingly enough I had price issues at Wal-mart (I shop there because I am low class
) and Jo-Ann's, and they had no problem honoring their signage and product misplacement.