Thread: Phi Beta Pink?
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  #29  
Old 12-19-2008, 10:53 PM
jessipoo915 jessipoo915 is offline
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Quote:
Originally Posted by jessicaelaine View Post
I used to work for Victoria's Secret and the Pink line is TOTALLY targeted for younger girls. Yes, most of the VS merch is for adults, but what are the adults years before? Teens. The Pink line is so that young girls get the Victoria's Secret brand stuck in their head at an early age so that when they are ready to want more grown up undies and such they stick with what they know. This is something that was told to us in our training.

totally agree.
and then i ask to the ones who are opposed to the Pink line, is that really so bad? plenty of brands market to younger girls--Abercrombie for example-- just so that they have it in their head that they need to shop there when they get older. i think it is pretty common and unlike abercrombie who would have most of their shirts with sexual innuendos that were highly inappropriate, I don't see anything inappropriate about the VS PINK line.
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