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When I was active on my campus, we had a sports team do the same thing. It might have been the hockey team, but I can't remember. They made up t-shirts, hats, the works. The letters they chose stood for something incredibly stupid (on purpose), and all of the Greeks basically laughed at them for doing it. After about a year, I never saw anyone wearing those letters again.
Remember, they don't have a system to keep this thing going. Chances are this will fade away into nothing really fast.
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I believe in the values of friendship and fidelity to purpose
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