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Originally Posted by UGAalum94
I think some of the stories were reactive, but I don't think it explains the complete imbalance.
I agree that there was a more cooperative role between Obama's campaign and the media, but I tend to assume this is because of media behavior and you assume it's because of campaign behavior. Without knowing what efforts the McCain campaign made, it's hard to really know.
EATA: I'm editing this again. If you look at page two of the report, it breaks down all the stories by type so you can see that while the coverage of polls was positive for Obama, so was almost everything else. And maybe offering support from your point about the failures of the McCain campaign, the only stories that were overwhelmingly negative for Obama were reports on McCain's attacks on Obama. But go to page three of the report and see that McCain got some of his worst negative coverage when he started to attack Obama.
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I don't know a whole lot of people who have worked on either campaign, or who have worked in high enough positions to know, but my experience with other campaigns (from the national to state levels) is that it works this way because of campaign behavior. It depends a lot on the work of the policy and communications people, and how they shape the relationships.
I'll check out the other parts of the report when I have a chance, but just wanted to make that point.