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Originally Posted by UGAalum94
Which is why I think it's all the more important that there were many more negative stories on McCain/Palin than positive ones.
Have we posted this here before? The Pew Research thing about the campaign?
http://www.journalism.org/node/13307 |
But the research summary by Pew seems to say that the stories were reactive, and it doesn't make any conclusions as to whether those stories affected the voters. Additionally, it seems pretty broad in what it cites as "negative" and "positive" stories. From my reading, a story that Obama was doing well in the polls would be classified as "positive," while a story saying that McCain's numbers were falling would be "negative."
Also, I'm not saying that the media was "controlled" by a campaign, so to speak. But, the campaigns have a lot of power to shape the story, to shape the coverage. Again, I've seen both sides of it, albeit from a much more limited scale (in both reporting and media relations). But, the opportunity is there for a campaign to shape the news cycle to a certain extent, and Obama and his people did a better job of seizing that opportunity.