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If your school does the big formal recruitment, girls aren't going to remember all the info about your philanthropy, socials, chapter facilities, etc that some girls try to squeeze in. They're going to leave at the end of the day and rank houses based on a combination of name recognition and whether or not they can even remember being there.
So ditto what KSUViolet said. Don't sell your sorority so hard; find out about the person you're talking to. Priority #1: Make a friend.
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