Quote:
Originally posted by AKAtude
***When times get tough, they always come running to "us" and knocking on our door. I'm tired of black folks getting pimped!***
KMART'S MULTICULTURAL MARKETPLACE
Discount store to focus on ethnic consumers.
(Mar. 29, 2002) *Although the discount store chain filed for bankruptcy earlier this year, K Mart has begun its latest campaign to bring shoppers to the stores.
The company has launched a radio and television campaign targeting African-Americans and Latinos with ads featuring music from artists like Chaka Khan, BeBe Winans, and Jose Feliciano.
K Mart hopes the campaign will help create a "multicultural marketplace" that represents a "crucial element" in the stores growth, according to a report in Billboard. The company has found that 32% of its consumers are blacks and Latinos
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Could this also be related to Kmart hiring Spike Lee to direct commercial spots?
