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For the OP... when I was in school, I had a good friend who went to a small university where there was one NPC chapter and one local chapter, and she was a member of the NPC chapter. Keeping girls interested in Greek life at their campus was usually a challenge. Someone else above said that your chapter needs to be visible- that's what my friend always said was the key for their chapter- they would wear their shirts to sports events together, have lunch on campus together, give out cups of lemonade on hot days, sponsor sandwich-chips-and-a-drink picnics on campus, things like that.
Their big attention-getting philanthropy in the fall was a trick-or-treat for a local food bank- but they'd invite ALL the campus organizations to participate. The chapter would staff a table at lunch in the student center and encourage groups to bring in canned/non-perishable goods. The girls kept track and the group who brought in the most items for the food bank would win something from the chapter- not just a prize, but something interactive with the chapter; once the girls had a skating/pizza party for the winning group that got talked about for months afterwards.
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