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Originally Posted by 33girl
Do you have any members who are RAs?
Does your campus have any sort of mentoring program for freshmen? If so, brothers need to get involved in it.
Are there still members living on campus, or has everyone moved off campus? If it's the latter, make sure your members are seen on campus - at the dining hall, student center, library, whatever. I know that when people get older too often it becomes "off campus house, building where I have all classes in my major, bar" and you're not walking around campus a lot.
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Co-sign.
Aside from just being seen, you also want to make sure your members are involved. Branch out to groups outside of Greek life -- Student Government, Student Programming, etc.
My university also has a Freshman Move-In Day about a week before school begins. Members of different organizations (including GLOs) assist families with moving belongings into the dorms. Doing something like this makes you the first thing the freshman sees while also leaving a good impression with the parents (who are often reasons why people don't join GLOs).
Also, be seen at the different campus events. Sporting events and university traditions (ex. my campus has mud volleyball and "Bedraces" each year) typically have high freshman attendance, so being at events like this will help market your organization.
Hope this helps.