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I think the trick is to be proud of your letters BEFORE your status goes up. The more proud and excited you are about your sorority the more it resonates. Some fun ideas to increase visibility:
Order fun/cute t-shirts and other apparel items and pick days of the week to all wear the same shirt. Have a sisterhood event (Capture the Flag, Slip 'n Slides, Fundraisers, etc) that take place ON CAMPUS where it is visible to everybody. Work on PR...send congratulations baskets to fraternities for their pledge classes, sororities for completing finals, etc. Come up with creative socials that will attract attention on campus...maybe a mystery date or yacht party if no other sorority does them. If your philanthropy isn't a signature event on campus with a lot of name recognition work on promoting that...then fraternity members who are on teams for your event will buy t-shirts and wear them year round. Come up with "an XYZ loves me" shirt for the boyfriends so they can wear them and promote your org. LETTERS LETTERS LETTERS...but make them fun and unique! Pretty patterns for letter sweatshirts, matching tote bags for sisters to carry books to class (my chapter does it and nearly every sister therefore wears letters everyday because of it)...google the "Party with Pi Phi" tanks and maybe you can find them, I know multiple chapters have used these and they look awesome because they are so unique. Sponsor educational or cultural events on campus. Volunteer sisters to proctor finals (wearing their letters of course!), make it a fun rule that if you wear letters to class to make sure to ask one thought-out question to raise awareness that XYZs are intelligent, plan fun spontaneous lunches on campus where at least a couple sisters wear letters...
There are SO MANY THINGS YOU CAN DO like that!!! Think about if...will those ideas suddenly make all the hottest fraternity members want to date XYZs and give you guys the highest return rates during recruitment? No. But what it WILL do is give you a positive and exciting buzz on campus. Think about the talk that will generate..."Hey, I'm so excited for XYZ PHILANTHROPY, it's the most fun one out of all the sororities"..."Wow I really want to be invited to the XYZ social, it's on a yacht!"..."There is this one XYZ in my class who is always saying something intelligent"...etc. It will make people excited to talk about your GLO, your morale will boost just because you are doing fun and new things and PNMs will see that during recruitment. One chapter on my campus was struggling, made the decision to be proud of their letters right NOW, had a bunch of unique events and the simple morale boost and the increase of campus attention towards them helped them tremendously...they got an incredible pledge class this year.
With 17 chapters, much of the issue is sticking out of the crowd. Brainstorm PR ideas with your chapter and I bet you'll be surprised at how creative some of the sisters will get!
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