Quote:
Originally Posted by MysticCat
Completely agree.
I've been interested in the TV ads I've being seeing. I've yet to see a McCain ad that tells me why I should vote for McCain -- they're all about why I shouldn't vote for Obama. Granted, I'm used to that in GOP campaigns, and I know that's how it's too often done (on both sides), but I can't muster any respect for McCain for doing it.
C'mon -- tell us why we should vote for you, not why we shouldn't vote for the other guy. The Obama ads I'm seeing are doing that; McCain should be able to make his own case, too.
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It seems to me that McCain has a much more complicated sale to make: we'll change just enough that we'll get the economy out of this slump and make American better and certainly won't just be like Bush, but we won't change as much as Obama. It's hard to run as the more conservative candidate when you have to work hard not to communicate "we'll give you more of the same" because the current situation is wildly unpopular.
In contrast, if you're running as a member of the more liberal party, you can sell optimism and change. You simply have to identify problems and suggest solutions that may or may not work, with no need to address the past; it just seems like an easier and more attractive message to get out there. I do think the Obama could have been a lot more negative than he has been, but avoiding going negative is part of his campaign, right?