[Blacksocialite]

This seem quite 'fishy' to me.

I noticed that most of the school represented are smaller institutions which do not have major sports teams (which usually results in less alumni $$).

And while several of these institutions are considerd good schools, I bet many of them are elipsed by larger state schools and the ivies in terms of competing for the same college age students. The Census has indicated that the 'pool' of 18 year olds in the US is decreasing as native born families have fewer children and often start their families later in life.

I also imagine that several of these institutions are being squeezed in state/federal funding cuts. So, I wouldn't be surprised if some of the motivation behind this 'initative' is to secure alternative sponsorship/funding streams (whether it is directly or indirectly sourced from alcohol companies and their vendors/suppliers).