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Although i respect what LeslieAGD has said, I kind of disagree. If you have the sisterhood, it will show through, I think that if you are a small chapter, focusing on your sisterhod will backfire. Believe me I know, because the last several years, our focus has been "sisterhood" and we have had terrible recruitments. If you are dealing with a large freshman group fo girls going through, you have to realize that they are looking for fun and t-shirts, and parties, etc. The sisterhood is important yes, and you can't fake that, but if you do not stress your events then you will lose them to larger chapters.
I know this thinking goes against the general advise given, and I might get some backlash for it, but that is ok, because I know that form my experience, I am correct.
Girls want to be in the sorority that is fun and nice and active, not the one that seems to be totally focused on being "friends". I suggest that you focus on making the girls comfortable, they want to hear about your sorority yes, but they also want to feal like you are interested in them and what they are about. It becomes very uncomfortable to listen to someone talk about themselves the entire time. People feel the most comfortable when talking about themselves, so don't be afraid to ask them questions.
And do not worry about your sisterhood, that will show through no matter what you do in your parties.
I also suggest that you really get to know all of your sisters before recruitment, so that if someone is a business major for example, you can link them to all of the business majors in your sorority, because potentials will want to be with people who have things in common with them. story: There was a girl going through who likes to dance, she chose the other sorority because when she mentioned dancing, they were like "oh, i danced in high school" or "well, so and so and so and so dance." We have lots of dancers in our sorority as well, but we were to busy talking about ourselves to make that connection.
This may sound like I am telling you to be fake or superficial, but really I am not. You should be yourself but you also have to be aware of what the average freshman girl is looking for in a sorority.
Sorry this is so long, so i will wrap up. For your parties I would suggest from personal experience that you might want to display your t-shirts. It is really neat to look at the things you will get to wear and can also be a great lead into a conversation about your events. I would also suggest that if you do a slide show, keep it short and to the point and place your girls with the potentials so they can talk and explain things during the show. As terrible as it sounds, food can also be important as well because it is part of what they will remember, and you don't want to be the one "with that terrible drink."
I don't know if this is of any help to you but oh well, hope it wasn't a total loss. hope you have a great recruitment.
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