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Another 25% depends on how many of the school's alumni, adjusted for enrollment, are listed among the notable people in Who's Who in America.
The other half of the ranking is based equally on three factors: the average amount of student debt at graduation held by those who borrowed;
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While low tuition (or a high prevalence of scholarships, as is available at my undergrad) is a valuable asset, I don't agree that it necessarily makes one school "better" than another. I would define that more in terms of academics, research opportunities, job placement, student life, etc. But then, "better" is abstract.
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the percentage of students graduating in four years; and the number of students or faculty, adjusted for enrollment, who have won nationally competitive awards like Rhodes Scholarships or Nobel Prizes.
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Small liberal arts schools shine in our rankings, probably due to both the quality of their faculty and the personal attention they can provide.
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While there may be truth to that, the reasoning is speculative.