Some things that have worked:
Doing a brother of the week - you can make it as funny or serious as you want, but it's something interesting. Also, handing out awards for the guy who did the dumbest drunk thing (Lush Medal) and assorted other funny awards help.
Little surprises - maybe have pizza and soda at one chapter, something along those lines. It's small, doesn't cost much, but it's a little bonus that gets things off on the right foot.
Collin
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