[KSUViolet06]

This is a good read:

http://www.greekchat.com/gcforums/sh...aller+chapters

I would like to come back and elaborate more, but some key points:

*Focus on YOU. As stated above, you can't concern yourself with telling PNMs how you're different from _______ sorority because they _________ and we don't. That bases your rush strategy on talking about other chapters, and not on promoting yourselves.

*Stop focusing so much on "selling the sorority." You cannot start on recruitment day 1 with selling your sorority. Believe it or not, that can actually turn PNMs off to you guys if the minute they walk in, you're talking up your chapter, philanthropy, events, etc. In the beginning, you need to focus on getting to know the girls as PEOPLE and connect with them on a person-to-person level. Once you've gotten to know them, they can start to see you as people they could see themselves being friends with. When they can see you as that, THEN you can "sell the sorority" to them in the later rounds (like 3rd and pref), but you need to make the indivdual connection before you can pitch them the sorority.