I think there are 2 reasons to go to graduate school:
1. To get a better/higher paying job or to make your self more marketable
2. Because you just love education and are not concerned about the money.
Is it difficult to get a job in print or broadcast media without an advanced degree? Will it truly make you more marketable than just your bachelors? I don't know that industry, but I would definately take the advice of people in the field that randoms on a message board who may have never seen the inside of a newsroom or a TV studio. Graduate school is expensive and I have seen a lot of people go deep in debt to come out and get the same job they would have gotten with their BA or be deemed 'overqualified' because they have a masters.
Good luck
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