My chapter always does a formal dinner for recruitment. We usually do it right before bids are given out. Basically it is to show what the brotherhood is all about. You just sit with the kids and talk to them. Ask them questions about themselves, encourage them to ask questions of you and the organization, just BS. just bond with them. Another thing one of my other chapters does is have everybody give a little speech at some point in the night. It's a simple thing, just saying your name and a couple of facts about yourself.
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