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I'd say your second point might be a little off base saying going to college is a big achievement for many in the South. Being in a fraternity is definitely a symbol of some level of wealth. It's not light on the pocket book, and it was designed that way. There are a few pockets above the Mason-Dixon line that are similar to those South of it, but in general you won't. The rest is of EW's post is pretty spot on though.
Moving towards it? First, you start with your chapter. Many Fraternities haze in the South for a reason. Not to be mean (and I know many of you are going to disagree, but I'm also guessing you don't haze, and would therefore wouldn't know why it's done, or anything like that, but to make sure that pledge wants to be there. That being said, don't haze for hazing-sake. Have dress-codes for pledges, and that also means you make sure they know how to dress like a gentleman (preferably Southern Gentleman), make them learn who the brothers and members are, so on and so forth. That should start helping the immediate situation, but make sure you continue with the traditions special to your chapter and/or fraternity. There is NOTHING wrong with tradition.
Now, I'm sure I'll get a ton of crap from those in northern fraternities for sounding very Southern biased and that's fine, but he basically asked how to make his fraternity and ultimately his greek system more like a Southern system.
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