I read the article and although it seems like a good idea, I'm not sure how the schools would get "better" if the majority of parents move their students to the "good" schools. Eventually, those schools will become overcrowded and just be average IF it is the student ability level and NOT the teachers' ability to teach....
Lets not mention the majority of parents at failing or low-performing schools rarely get involved...So I seriously don't see them getting their child to school on time to a school outside the local area.