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If you know who the other primary vendors are, simply do a comparison with them (like our letter sweatshirt is $20, Dan's Greek Stuff charges $30). Give groups a dedicated rep if they make repeat orders (i.e. if Mary helped ASA last time, she works with them again). Also, offer a discount on future orders for referrals. If ZTA recommends you to DZ, and DZ says "we were referred by ZTA" ZTA gets 15% off their next order. If that is feasible.
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It is all 33girl's fault. ~DrPhil
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