I don't think things like "Celebrity Crush" are a good indicator of who would be a good big/little team at all.
Give the pledges and brothers a couple weeks to get to know each other and then have them both write down their top choices and match them that way (kind of like girl bid matching). They can have a "sponsor" from the latest pledge class for the first week or 2, but that person doesn't necessarily have to end up being their big.
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It is all 33girl's fault. ~DrPhil
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